84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. email@example.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location.
Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
Creating a website gives you a space to share what your business is about, establish your role in the industry, and connect with the customers who need you. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers.
Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor. In other words, it has never been simpler to create a functional, aesthetically pleasing website.
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.
Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for under $100/year.
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