When ThinkNS.com started SEO with The SEO Queen they were already established as one of the market leaders in the electric bowed instrument market. However they wanted to be more competitive and expand their marketing mix beyond just live events like NAMM in the Winter and Summer. When they started with The SEO Queen they primarily promoted the brand through extensive print advertising, online advertising, website blog news, eNewsletters, social media, participated in industry trade shows. partnerships, artist promotions, dealer distribution and experiential marketing. Their current total traffic in June 2019 was 6,766 of which 6,698 was organic from search engines like Google.
Since standardizing their Meta Data approach for all artists, instruments, and pages on the site they were able to improve their visibility for their target keywords AND increase their traffic 36.74% percent. In April 2021 the website went to 9,252 hits per month where 9.215 of that was 100% organic.