Distributing press releases will ensure your brand appears on platforms your customers already use. Then, you’ll have an easier time generating brand awareness. You’ll also benefit from appearing in front of your ideal customers. Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services.
One of the top benefits of press release writing is the exposure you’ll generate. You can use press releases to appear on multiple publications online. You can also share your press releases on social media or your blog. Each time you appear in front of a consumer, brand awareness will grow.
Consumers won’t choose your business if they can’t find a reason to trust your brand. Posting press releases will give you an opportunity to remain honest and transparent with customers. Demonstrating transparency could encourage more customers to trust your brand.
Press releases can help you spark interest in your target audience. You can build a buzz around a new product or service. You can even boost pre-sales by teasing a product release. Using a press release benefits your brand’s value. You can show consumers your company is growing and expanding. They might feel more inclined to start shopping from your brand.
You can add a link to your press releases to send readers to your website. These links, called backlinks, can boost your SEO rankings. They can also help you generate more referral traffic. As consumers read your press release on their favorite publication websites, they might decide to visit your website. Once they learn about your business, they might decide to convert into a lead or sale.
It can take months to generate brand trust but only an instant to lose it. If something goes wrong, you need to control the narrative. Sending out a press release will help you remain honest and proactive. You can maintain transparency, keep consumers up-to-date, and respond to any crisis.